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P&L Builder

Build a profit & loss statement.

Enter your revenue and expenses to get a clean P&L with gross profit, operating profit, and seller's discretionary earnings (SDE), the number buyers use to value a business. Everything recalculates as you type, and nothing is saved or shared.

RevenueSales, contracts, and other income
$1,200,000
$
$
Cost of goods soldDirect costs of delivering the product or service
$600,000
$
$
Operating expensesOverhead: payroll, rent, marketing, and admin
$330,000
$
$
$
$
Owner add-backsOwner pay plus discretionary or one-time costs a new owner wouldn't carry
$163,000
$
$
$
Add-backs are normalized expenses added back to operating profit to show the true earning power of the business to an owner-operator. SDE is what most small businesses are valued on.
Profit & loss
Total revenue$1,200,000
Cost of goods sold- $600,000
Gross profitmargin 50.0%$600,000
Operating expenses- $330,000
Operating profitEBITDA · margin 22.5%$270,000
Owner add-backs+ $163,000
Seller's discretionary earningsSDE · margin 36.1%$433,000
Model a purchase with this SDE Use these numbers to list your business
FAQ

Frequently asked questions

Is the P&L Builder free?

Yes. It is free, needs no account, and has no limits.

Is my data saved?

No. Everything recalculates in your browser and nothing is saved or shared.

What is SDE and why does it matter?

Seller's discretionary earnings: the profit plus the owner's salary and personal or one-time expenses added back. Small businesses are priced on it, so getting it right matters more than any other line. Our SDE explainer goes deeper.

Can I use this to prepare my listing?

Yes. It organizes your revenue and expenses into the standardized statement buyers expect to read. Many sellers build their P&L here first, then enter the results when they list.